Identity enhancement through seating
NS HiSpeed Seating
Client
NS HiSpeed
Design
Frank Tjepkema, Leonie Janssen
Production
Blowups
Tjep. was commissioned to enhance the NS HiSpeed brand for Dutch Railway by designing innovative seating along the HiSpeed tracks, spanning from Amsterdam to Rotterdam. The project aimed to elevate brand perception while providing travelers with superior comfort compared to standard NS furniture.
Design Approach
Guided by the core themes of comfort and speed, the seating design reflects the dynamic essence of high-speed travel. Subtle decorative text from well-known travel stories was integrated as a narrative layer, adding cultural depth and a unique identity to the benches.
Impact
Strategically placed across the Netherlands, these benches offer an inviting and comfortable experience for passengers, reinforcing the NS HiSpeed brand’s commitment to quality and innovation in public transport environments.