Title
Cut through

Description
80% of rubber used in tires originates from rubber tree’s, to reunite the industrial product with it’s roots, the relief pattern on the tire is the section of a rubber tree. Hence a change in the English language : the expression "to drive somebody up the wall" becomes "to drive somebody up the tree" (only for those equipped with the proper tires, of course).

Client
Droog Design for Pirelli

People
In collaboration with Gijs Bakker

Measurements
120 cm diameter