Title Levis Display Description Assignment: create a signal in shops that tells clients that Levi’s Red Tab is being sold there. Solution: a Levi’s Red jeans is packed in a giant vacuum plastic foil bag. The jeans are presented completely flat (almost graphical) to draw extra attention towards the twisted seam of the pants. The image creates a strange context displacement referring in a way to how meat is wrapped in. Meat? Did I say meat? Client Droog Design for Levis Project team John Maatman and Frank Tjepkema Materials & measurements Plastic, 130 x 54 cm Status Produced by Invention!