Title
Welcome to the Hoegaarden

SLEAZENATION August 2003
"Hoegaarden, the Belgian white beer that tastes good with lemon in it, has brought Frank Tjepkema to Britain with his stunning new installation and exhibition..."

Description
Furniture collection specially designed for white beer brand Hoegaarden. These pieces are used during special events, and were designed to support the 'Welcome to the Hoegaarden' campaign developed by Blueberryfrog.
We combined elements from the interior with elements usually to be found in gardens.
Some of the keywords that originated these proposals were: imaginative, liberating, honest, unique, enlightening, natural and surprising.

N.B. The bird house is actually a snack dispenser...! Not just some ordinary birdhouse... Naturally...

Client
Blueberryfrog for Hoegaarden

Design team
Janneke Hooymans and Frank Tjepkema

Graphic design
Richard Harrington

Photography
Pictures 1 and 2 by Paul Barbera