"Create a signal in shops that tells clients that Levi’s Red Tab is being sold there."
Solution: a Levi’s Red jeans is packed in a giant vacuum plastic foil bag. The jeans are presented completely flat (almost graphical) to draw extra attention towards the twisted seam of the pants.
The image creates a strange context displacement referring in a way to how meat is wrapped in. Meat? Did I say meat?
Date: January 2002
Materials & measurements
Plastic, 130 x 54 cm
John Maatman and Frank Tjepkema