As flowers were in full bloom, so were we that summer of 2001, when we developed several promotional packagings for Eau d'Issey man and woman perfume.
Any gorgeous creation being man- or God- made longs for the purity and freshness of nature's ultimate gift: water!
So, as we were sharing joy and a 15 th bottle of the bubbly wonder, it suddenly dawned upon us: "Eureka !" cried Frank and John in one voice (and in Greek, as water always makes you cry out): the freshness of crystal clear Eau d'Issey would most beautifully come across in an ordinary water bottle!
The exaggerated shape distorts the simplicity of the original Eau d'Issey perfume bottle it contains, creating an intriguing image that, from across the counter, splashes in your eyes!
Client: Issey Miyake
Date: January 2001
Droog for Issey Miyake
Materials & measurements
Plastic, 20 x 10 cm
John Maatman and Frank Tjepkema