Introduced by Hero: the new Krachtfruit (power fruit) all natural juice with added vitamins and minerals to give the busy power women of today an extra energy boost. Available in Royal Jelly for some extra resilience and in Guarana for a cafeine boost.
Together with The Motor, Tjep. designed the packaging in an organic 3d shape with an integrated cap. The design combines the tastefulness of exotic fruit and the strength of Bamboo.
Click here for the Hero Krachtfruit commercial (in Dutch).
Click here for a complete artikel in Marketing Tribune about this project (in Dutch).
Date: June 2012
Packaging design team:
Frank Tjepkema, Leonie Janssen, Agustina Cociffi, Yannic Alidarso
The Motor/Pam Asselbergs